2Construct are a successful building and construction company who were on a mission to scale their business. We were engaged to write a marketing plan that would put in place the foundations for sustained business growth.
THE CHALLENGE
Most construction companies build their businesses on their ability to meet TIME, COST & QUALITY measures and for a very good reason. However, this leads to a 'sameness' that is the enemy of great. For 2 Construct this thinking drove our approach to identify a distinctive new brand positioning and communications plan.
SERVICES UTILISED
Marketing Research - Qualitative | Strategy Workshops | Branding | HubSpot CMS Website Design and Development | HubSpot SalesPro Onboarding | Content Marketing
THE OUTCOMES
We re-positioned around 2C’s integrated capabilities in civil and building construction. We created the positioning line to summarise this as …Managing Complexity
A marketing communications plan was produced to facilitate inbound enquiries and implemented HubSpot sales pro to streamline the sales pipeline
We then refreshed the brand identity across the web (using HubSpot’s CMS Hub), eDM, advertising, tender documentation and general collateral.
Finally, we implemented a content marketing strategy producing evergreen content such as a brand story video to showcase how 2 Construct manages complexity and specialise in certain industry verticals.
