2Construct are a successful building and construction company who were on a mission to scale their business. We were engaged to write a marketing plan that would put in place the foundations for sustained business growth.


THE CHALLENGE

Most construction companies build their businesses on their ability to meet TIME, COST & QUALITY measures and for a very good reason. However, this leads to a 'sameness' that is the enemy of great. For 2 Construct this thinking drove our approach to identify a distinctive new brand positioning and communications plan.

SERVICES UTILISED

Marketing Research - Qualitative | Strategy Workshops | Branding | HubSpot CMS Website Design and Development | HubSpot SalesPro Onboarding | Content Marketing 

THE OUTCOMES

  • We re-positioned around 2C’s integrated capabilities in civil and building construction. We created the positioning line to summarise this as …Managing Complexity
  • A marketing communications plan was produced to facilitate inbound enquiries and implemented HubSpot sales pro to streamline the sales pipeline
  • We then refreshed the brand identity across the web (using HubSpot’s CMS Hub), eDM, advertising, tender documentation and general collateral.
  • Finally, we implemented a content marketing strategy producing evergreen content such as a brand story video to showcase how 2 Construct manages complexity and specialise in certain industry verticals.
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Branding

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Style Guide

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Collateral

 

Website Design & Development

 

 

Brochure

 

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Website. Check it out here!

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Website Templates

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