2Construct are a successful building and construction company who were on a mission to scale their business. We were engaged to write a marketing plan that would put in place the foundations for sustained business growth.
THE CHALLENGE
Most construction companies build their businesses on their ability to meet TIME, COST & QUALITY measures and for a very good reason. However, this leads to a 'sameness' that is the enemy of great. For 2 Construct this thinking drove our approach to identify a distinctive new brand positioning and communications plan.
SERVICES UTILISED
Marketing Research - Qualitative | Strategy Workshops | Branding | HubSpot CMS Website Design and Development | HubSpot SalesPro Onboarding | Content Marketing
THE OUTCOMES
- We re-positioned around 2C’s integrated capabilities in civil and building construction. We created the positioning line to summarise this as …Managing Complexity
- A marketing communications plan was produced to facilitate inbound enquiries and implemented HubSpot sales pro to streamline the sales pipeline
- We then refreshed the brand identity across the web (using HubSpot’s CMS Hub), eDM, advertising, tender documentation and general collateral.
- Finally, we implemented a content marketing strategy producing evergreen content such as a brand story video to showcase how 2 Construct manages complexity and specialise in certain industry verticals.

Branding

Style Guide

Collateral
