---
title: "Case Study: Fresh Networking | Collab Agency"
description: We re branded Fresh Networking’s with work covering buyer persona and journey development, content marketing, brand identity and design. Read more.
---

OUR WORK

## FRESH NETWORKING

![Fresh_Header](https://www.collabagency.com.au/hubfs/Fresh_Header.jpg)

## OUR WORK FRESH NETWORKING

### Networking is a well-worn and known marketing tactic. It’s particularly useful for service-based businesses across financial, legal, property, well-being, marketing and personal services. So, when we were approached by Fresh Networking to pitch for their marketing account, we thought we knew all about networking. How wrong were we!

---

# THE CHALLENGE

The Fresh brand representation had a disconnect between its look and feel and the actual experience delivered through Fresh Networking events. Our challenge was to re brand Fresh Networking’s positioning in a way that better represented the actual Fresh Networking experience and to provide the beginnings for a series of distinctive visual assets for the organisation.

SERVICES UTILISED

Marketing Strategy Workshops | Branding | WordPress Website Design and Development | Social Media | Marketing Management l Campaign management

#### OUTCOMES

- The re branding centred around bring to life the positioning line …”More Connections, Less Blah”
- We created a visual identity device called the ‘Connections Loop’ that brought to life the meaningful conversations and connections that Fresh Networking generates
- The ‘Connections Loop’ encompasses the values of Fresh which include teamwork, generosity and community
- The much loved, multi coloured Fresh Networking ‘jelly bean’ device was retained and paired with a distinctive and complimentary colour suite
- We designed and developed a new website with dynamic content integrating from Zoho and Eventbrite
- And finally we revitalised content for video, blogs, events and social media posts

![Fresh-Networking_Brand-Elements](https://www.collabagency.com.au/hubfs/Brand-Elements.gif "Fresh-Networking_Brand-Elements")

#### Brand Elements

![Fresh_Style-Guide](https://www.collabagency.com.au/hubfs/Fresh_Style-Guide.jpg "Fresh_Style-Guide")

#### Style Guide

![Fresh_Ads](https://www.collabagency.com.au/hubfs/Fresh_Ads.gif "Fresh_Ads")

#### Social Media Ads

![Fresh_EDM](https://www.collabagency.com.au/hubfs/Fresh_EDM.jpg "Fresh_EDM")

#### EDM

![Fresh_Hubs](https://www.collabagency.com.au/hubfs/Fresh_Hubs.jpg "Fresh_Hubs")

#### Hub Illustrations

![smartmockups_knqolmp2](https://www.collabagency.com.au/hubfs/smartmockups_knqolmp2.jpg "smartmockups_knqolmp2")

#### Website. [Check it out here!](https://freshnetworking.com.au/)

#### Fresh Online. [Check it out here!](https://freshnetworking.com.au/fresh-online-hubs/)

[**NEXT CASE STUDY >**](https://www.collabagency.com.au/case-study/bethel-funerals/?hsLang=en-au)

 Any questions?   
[![Send us a message](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/2641485/29dc1263-14cc-4e95-8c33-8664b885024a.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/2641485/29dc1263-14cc-4e95-8c33-8664b885024a)

![](https://px.ads.linkedin.com/collect/?pid=5945564&fmt=gif)

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