Networking is a well-worn and known marketing tactic. It’s particularly useful for service-based businesses across financial, legal, property, well-being, marketing and personal services. So, when we were approached by Fresh Networking to pitch for their marketing account, we thought we knew all about networking. How wrong were we!
THE CHALLENGE
The Fresh brand representation had a disconnect between its look and feel and the actual experience delivered through Fresh Networking events. Our challenge was to re brand Fresh Networking’s positioning in a way that better represented the actual Fresh Networking experience and to provide the beginnings for a series of distinctive visual assets for the organisation.
SERVICES UTILISED
Marketing Strategy Workshops | Branding | WordPress Website Design and Development | Social Media | Marketing Management l Campaign management
OUTCOMES
The re branding centred around bring to life the positioning line …”More Connections, Less Blah”
We created a visual identity device called the ‘Connections Loop’ that brought to life the meaningful conversations and connections that Fresh Networking generates
The ‘Connections Loop’ encompasses the values of Fresh which include teamwork, generosity and community
The much loved, multi coloured Fresh Networking ‘jelly bean’ device was retained and paired with a distinctive and complimentary colour suite
We designed and developed a new website with dynamic content integrating from Zoho and Eventbrite
And finally we revitalised content for video, blogs, events and social media posts
