Stuart Hayes and James Dalton help business owners do two things - rejuvenate the health of their businesses and secondly, re-igniting their original spark and motivation to craft a new future. Our remit was to brand the new entity and set it up for success.
Two friends and business partners wanted to bring together their joint expertise - one focused on holistic business consulting and the other in financial management and auditing. The challenges were numerous, what would be the brand of this new entity? What would be the proposition it will take to the market? How would we communicate its offering? And how would they merge and direct existing clientele into this new refreshed consulting business.
Customer & Brand Foundations
We began with the foundational work across customer and brand strategy:
Identifying and immersing ourselves in their customer personas
Articulating their value proposition, brand story and personality to take to the market
Developing a distinctive new brand name, brand identity, style guide and collateral
Key Owned Asset - The Website
We designed and developed a fresh new website in the Hubspot CMS platform https://www.hdandu.com.au. A site that reflects their personality and promise as well as a logical and ‘buy-able’ client engagement model framework for the prospective customer.