Our client, Roseleigh Homes has over 35 years’ experience in building custom homes in the Gippsland region. Their upfront and honest approach to custom home building ensures that you will never have to worry about hidden costs. This means you’ll know exactly the beautiful home you are stepping into before you’ve even put the key in the door.


Roseleigh wanted to ensure their reputation as a modern custom builder was maintained and fuel a business model that sought to optimise their number of builds per year.


We began with a series of workshops that firstly immersed ourselves in the customer pain and gain points and their customer journey. We then defined the buyer persona and brand using the key insights distilled from the customer immersion. This then materialised in the tagline … Built For You and delivered via the ‘Roseleigh Way 4 Steps’

1. Upfront and honest
2. Custom Designed Homes
3. Top Quality Trades and Materials
4. A Collaborative Construction


  • A complete rebrand with updated brand identity and tag line… Built For You.
  • A new website built in the HubSpot CMS and SEO optimised
  • New display home collateral that’s generated great interest
  • One month after launch, the website has already started to improve with +122 Serp positions. The most notable improvement is 'home builders Warragul' moving into #1


Before and After

Roseleigh Brand Elements


Brand Elements



Website. Check it out here!

Roseleigh Collateral


Collateral Items: Brochures, Business Cards, Document Templates

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