CONTENT & CREATIVE

CREATIVE CONCEPTS FOR CONTENT THAT ENGAGES

CONTENT & CREATIVE

CREATIVE CONCEPTS FOR CONTENT THAT ENGAGES

A great strategy is one thing; however, its magic always lies in its execution. That’s why we start with an inspiring and engaging creative concept that brings to life your creative and communications strategy.

This overarching ‘creative Idea’ captures your buyers’ interests and influences their emotional triggers inspiring them to take action. Our integrated creative concept development covers applications that can be used across all campaign messages, calls to action, communication channels and audiences.

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Our creative & content development process:

  • Mining research insights for creative connections
  • Idea and concept generation
  • SEO informed writing, refining and creative collaboration
  • Art direction & design
  • Production feasibility
  • Execution planning and briefing

What you can expect from Collab Strategy Services:

  • Unique ideas that leverage across mediums and platforms.
  • Well-articulated creative rationale
  • Content services with a purpose of driving engagement and demand.

CONTENT MARKETING

You need to attract, engage and convert prospects. And your prospects want and need to be educated in order to make informed purchase decisions.

The right content guides your prospects through the buyer’s journey, making you the top choice when their pain is acute and they’re looking for solutions.

We get involved with our clients in SEO copywriting for blogs, video scripting and storyboarding, eDM’s, landing pages. And we get involved in the capture and crafting of imagery and videography for all mediums and the plethora of social platforms available. Most importantly, we can help you select the right mix of formats and messaging to engage and convert customers, ultimately designed to achieve your goals.

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Our content marketing approach covers:

  • Research covering keywords and pillar themes
  • Content planning workshopping of themes and topics
  • Content planning and calendar creation
  • Sourcing content, briefing and curation
  • Content creation and production
  • Marketing technology to publish and amplify
  • Integrated and aligned sales and marketing content campaigns

 

RELATED BLOG POSTS

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It is easy to see how significant video content marketing is in today’s digital age.

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BLOGGING. THE FOUNDATION OF YOUR CONTENT MARKETING STRATEGY

Blogs have been around for a while and it is now estimated that there are over a billion blogs out there. So, do you need to blog anymore?

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