Digital transformation is disrupting everything – especially how people buy. As shoppers and consumers, we find it easy to ignore broadcast advertising and cold sales tactics: instead we are empowered to conduct our own research for the right solution.
Marketing and sales technology is one of our core service pillars, so we see our role as a partner in helping you select the right technology that’s best for your growth ambitions.
Collab goal: One team, One tech stack, One growth outcome
Marketing and sales technology should be the enabler to bring together the teams, strategies and campaigns of your Marketing and Sales functions. We take an integrated and collaborative approach to Marketing and sales technology. Whether it is your website, your CRM or your marketing technology we will work towards a masterplan so you can be sure that individual technologies work together and provide your business with the best chance of achieving your goals.
This is where our Sales Enablement consulting services designed to help:
- Improve sales team efficiency, response and close rates.
- Improve sales prospecting, targeting and customer retention.
- Improve sales and marketing alignment and accountability.
- Improve sales performance measurability and forecasting.
- Drive new sales revenues from existing databases.
Our sales enablement services will help you ORGANISE, OPTIMISE and ALIGN your sales efforts.
MARKETING & SALES AUTOMATION
We are a Certified Agency Partner of HubSpot. Through HubSpot we can manage your prospects, customers through marketing and sales automation, including content like blogs, video and amplification via email, social media, advertising.
However, we also understand that Marketing and Sales automation is a huge mountain to climb for some businesses.
So, you’re not alone, as HubSpot agency partners, we’re here to help you with your HubSpot integration, training and agency partner to ensure you get the most of the tools and grow better.
We understand that generating leads can come at a significant cost and often results in prospects that are not a great fit. This is where our Marketing and Sales Enablement services designed to help by:
- Improving efficiency, response and close rates
- Improving prospecting and targeting
- Improving sales and marketing alignment and accountability
- Improving performance measurability and forecasting
- Driving customer retention and new revenues from existing customers
Inbound marketing and sales is not complete without automation and it’s not complete without a consistent review of critical data. We’re here to review your inbound marketing strategy and tactics to optimise your program, drive more leads and close new customers.
We’ll help your marketing and sales be better organised, better optimised and better aligned with HubSpot.
BE BETTER ORGANISED
- Define deal stages, custom fields
- Initial CRM Data Migration
- Lead Routing and Ongoing Audits
- Build Custom Views for Reps
- Build Custom Reports for Managers
- CRM Data ongoing clean-up
BE BETTER OPTIMISED
- Email template creation and optimization
- Sequence creation and optimization
- Sales document library
- Case study creation
- Prospecting automation with Meetings Links
- Implement Messages App
BE BETTER ALIGNED
Sales & Marketing Alignment
- Buyer profiles
- Buyer personas
- Define MQLs/ SQLs
- Define Lead Stages
- SLA and Reporting
- Develop supporting content plan & execution
- Establish a feedback mechanism
WEBSITE DESIGN & DEVELOPMENT
Your website is the single most important component of your inbound marketing strategy.
We aim to create impactful, lead-generating websites that are constructed on the pillars of inbound marketing and buyer’s journey. When users visit your site, it’s essential to give them the information they’re looking for that is relevant and helpful. Our goal for your website is to develop it in this way so you create a powerful online presence that sets you up for sustained success.
We provide web integration services to ensure our web design and development works perfectly with your own IT systems and those of your partners. We import / export data into HubSpot, ERP systems and third-party accounting packages such as Xero, Quickbooks, MYOB and EXO.
If your business requires your website applications to integrate with multiple applications including mobile phone apps, we can implement a RESTful API. A RESTful API separates your business logic from all your applications and provides your business with greater flexibility and scalability.
- Cake PHP
- Vue JS
CUSTOM WEB APPLICATIONS
Sometimes templates and SaaS products have limitations on customisation for your business needs and will not achieve your objectives. We have extensive experience in creating customised online software for complex business applications. In fact, the more complex, the better.
CONTENT MANAGEMENT SYSTEMS
We can cutsomise our CMS to suit your business, right down to the finest detail. We work and fully support CMS platforms such as Laravel, SilverStripe, WordPress, Joomla and Drupal and other popular CMS systems within the PHP framework.
CLOUD HOSTING AND DATA SECURITY
We offer support services for cloud hosting on Amazon AWS. We place great importance on application security and consider potential security breaches in software design and implementation.