Our Work

Paslode

THE CHALLENGE

To reduce the reliance on trade relationships by building
a direct relationship with the end user.

STRATEGY

  • To immerse ourselves in the real world of the end user
    in addition to mining numerous data sources.
  • To workshop buyer personas and buyer’s journey.
  • To develop a brand positioning strategy.
  • To develop a digital communications strategy and plan.

OUTCOMES

The creation of new inbound assets for the marketing & sales funnel,
including website, video & blog content, landing pages and
social media plans.

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