To reduce the reliance on trade relationships by building
a direct relationship with the end user.
- To immerse ourselves in the real world of the end user
in addition to mining numerous data sources.
- To workshop buyer personas and buyer’s journey.
- To develop a brand positioning strategy.
- To develop a digital communications strategy and plan.
The creation of new inbound assets for the marketing & sales funnel,
including website, video & blog content, landing pages and
social media plans.