Our Work

Toshiba

THE CHALLENGE

To bring to life for Toshiba Air Conditioning
the technology positioning of the master brand.

STRATEGY

Toshiba is the leading technology player in the category, however the technology is largely undifferentiated from a visual point of view. So we decided to make Toshiba’s technology all about the ‘magic inside’.

OUTCOMES

3+ years of continuous growth of +10Y pa.

TESTIMONIALS