CREATIVE CONCEPT DEVELOPMENT

Aim for the heart, not the head.

A great strategy is one thing, but its real magic lies in the execution. That’s why we are passionate about creating an inspiring and engaging creative concept that brings your creative and communications strategy to life.

This overarching ‘creative idea’ is the central beacon for your marketing content and long-term brand campaigns. It captures your buyers’ interests, and influences their emotional triggers, inspiring them to take action. Our integrated creative concept development covers applications that can be used across all campaign messages, calls to action, communication channels and audiences.

Most businesses are full of facts emanating from all kinds research. These are largely observations and statements of past behaviour. The key to our creative concepting is the question… SO WHAT?

By asking this question, we develop insights that go deeper than a simple observation. As a result, we generate insights that leverage the true desires and emotions surrounding the problems we are solving.

• Brand problems and challenges identified
• Creative insight generation
• Idea and concept generation
• Concept storyboarding and presentation
• Copywriting
• Art direction
• Creative production feasability