Services

Inbound & Digital Marketing

INBOUND MARKETING PUTS
YOUR CUSTOMER FIRST

Marketing in today’s digital age is more complex than ever
before. Inbound Marketing will help you maximize your marketing
budget and generate leads with an approach that focus on the stages:

Attract
Convert
Close
Delight

Our digital services start by tailoring a strategic plan that is built
around your customer’s needs and your company’s goals. We
offer inbound marketing & digital services through the whole
marketing and sales funnel to ensure all elements of your
inbound marketing program are fully integrated with one another.
Our comprehensive suite of digital & inbound services include:

INBOUND MARKETING STRATEGY

We analyse your customers’ media behaviour, investigate the insights you have gathered and run a keyword analysis to develop content themes that will attract and engage your target at all stages of the customer journey. This is the base on which we will build the inbound marketing plan.

WEBSITE AND MOBILE DESIGN

This is your most important asset to provide a memorable impression and define user experience while also generating leads. Impactful, reliable lead-generating websites are constructed on the pillars of inbound marketing and your prospects’ pains and needs.

When users visit your site, you should deliver the information they’re after and leave a lasting positive imprint on their minds. In order to convert site visitors into leads and, eventually, customers, you must build your website using sound user experience principles that have been informed by your buyer’s journey.

CONTENT MARKETING

You need to engage and convert customers. Your prospects want and need to be educated in order to make informed purchase decisions. The right content guides your prospects through the buyer’s journey, making you the top choice when their pain is acute and they’re looking for solutions. Content marketing takes many forms. It often involves blogs, videos, eDM’s, landing pages. We can help you select the right mix of formats and and messaging to engage and convert customers, ultimately designed to achieve your goals.

EVOLUTION OF SEO

SEO has greatly evolved over the years. To achieve good results when surfing the web used to primarily involve desktops, targets keywords, quantity of links and optimising for the machine. Today, SEO has changed to favouring mobile devices, key phrases and pillar topics, quality links over quantity of links and writing for the viewer.

Relevant, engaging content is still inspired and informed by keyword research that reveals the motivations and emotions behind each search query. This fundamental practice guides our ongoing onsite and offsite SEO activities along with other vital parts of our work.

SOCIAL MEDIA

Social Media is exactly as stated, social! Our social strategies are engaging and ROI-focused to help boost your online presence. It is the perfect environment to build trust and a solid relationship with your audience. We aim to increase social media engagement, stretching the reach of your brand and improving your brand’s perception within your industry.

We can guide you through a wide range of platforms and teach you how to effectively use your social media channels to drive leads, website traffic and, ultimately, revenue.

DIGITAL MEDIA

We use targeted, personalised and creative display techniques to generate and convert leads. Programmatic advertising, algorithms and automation work in conjunction so your ads will be seen by highly targeted audiences, attaining optimal effectiveness for best results.

With retargeting, we can ensure those who have interacted with your brand are re-captured and nurtured through the marketing and sales funnel with a dynamic and focused approach to gain and retain these leads.

MARKETING AUTOMATION

Marketing automation software can save you both time and money. It can publish your inbound marketing content, apply personas to your visitors and nurture your leads through the marketing and sales funnel, converting them into customers and advocates of your brand. It can do this all in the one place, allowing you to track, report and analyse your online performance for ongoing optimisation.

We can help set up and manage your marketing automation. We are an accredited HubSpot agency and are experts in applying inbound marketing automation to brands and businesses alike.

PRICING

GROW

$3000-$4000 per month

  • Initial set up
  • Onboarding - if HubSpot subscription desired
  • Customer immersion workshop
  • Buyers journey workshop
  • Development of buyer persona
  • Keyword research
  • On page SEO
  • Blog content creation - 3x per quarter
  • Content offer
  • Content creation - 1x per quarter
ENQUIRE NOW

BUILD

$4000-$7000 per month

  • Initial set up
  • Onboarding - HubSpot subscription required
  • Customer immersion workshop
  • Buyers journey workshop
  • Development of buyer persona
  • Keyword research
  • on page SEO
  • Blog content creation - 6x per quarter
  • Content offer
  • Content creation - 2x per quarter
  • Conversion path building - basic
  • SEO ongoing
  • Social media publishing plans
  • Reporting & analytics
  • Email marketing 4x emails per quarter
  • Lead nurturing - basic
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ACCELLERATE

$7000 + per month

  • Initial set up
  • Onboarding - HubSpot subscription required
  • Customer immersion workshop
  • Buyers journey workshop
  • Development of buyer persona
  • Keyword research
  • on page SEO
  • Blog content creation - 8x per quarter
  • Content offer
  • Content creation - 3x per quarter
  • Conversion path building
  • SEO ongoing
  • Social media publishing plans
  • Reporting & analytics
  • Email marketing 4x emails per quarter
  • Lead nurturing
  • Site audit & recommendations
  • Social listening
  • Database management & segmentation
ENQUIRE NOW

ADD ONS

  • Paid Social media advertising
  • Pay-per-click
  • Website Design
  • HubSpot Subscription
  • Social Inbox Management
  • Video Marketing
  • Content Packages