Services

Workshops

CREATING BUSINESS ROADMAPS
TOGETHER

All of our workshops are inspired by the premise:
Together, we grow. This is our effective line of work,
which allows us to put our heads together and exchange
insight. Naturally, our workshops follow the same principle.

Group exercises with your key decision makers will shed
new light on different issues around your business, and
generate the insights you’re missing about how to create
the magic that will be a vital ingredient in your growth
strategy. No matter the subject or category, our goal is to
provide you with strategic clarity. In addition, we will
articulate your workshop outcomes in a way that is easily
applied to your brand to set you apart from everyone
else in your category.

Learn more about
our workshops

MARKETING & SALES ALIGNMENT WORKSHOP

Why workshop with your marketing and sales teams?

It’s ironic that we already intuitively know that the sales and
marketing teams should work together more effectively, yet our
experience tells us otherwise. Not surprisingly, 87% of the terms
‘sales’ and ‘marketing’ use to describe each other are negative.
In fact, this HubSpot article puts a big cost behind this
misalignment. Why is this the case? One major reason is
because they have different KPIs/goals.

Our inbound methodology aims to correct this misalignment
by allocating the same revenue KPIs to both sales and marketing
teams, promoting collaboration between the two areas so they
can more easily reach a mutual goal.

WHAT ARE THE OUTCOMES OF THE WORKSHOP?

  • Aligned Sales & Marketing understanding of the inbound funnel and their responsibilities
  • Common KPIs for your business
  • Clear articulation of marketing and sales’ commitments to each other
  • A process for embedding this new strategy at your workplace

WHO CAN BENEFIT?

  • Sales directors
  • Marketing directors
  • Teams of sales and marketing directors

INBOUND MARKETING WORKSHOP

Why workshop your inbound marketing ideas?

It’s well understood that the powershift has moved from brands
to customers and consumers. Inbound marketing recognises this
fundamental change, which encourages brands to use digital
media to create relevant, informative and sharable content that
can be found by your customers when and where they want it.

But where do we start? And how can we bring it to
life in our team?

WHAT ARE THE OUTCOMES OF THE WORKSHOP?

  • Knowledge of inbound marketing and its importance to your business
  • Understanding the progression of the inbound marketing funnel
  • A process for content development you can practice at your workplace
  • Experience of the process with a walk-through case study
  • Comprehension of the tools, software and costs required for implementation

WHO CAN BENEFIT?

  • Sales directors
  • Marketing directors
  • Teams of sales and marketing directors

DIGITAL PROTOTYPING WORKSHOP

Why workshop your digital ideas?

In today’s fast-changing economy, innovating should be
a constant activity. It may simply be an adaptation or a
minor improvement, or perhaps a more significant change
due to disruptive forces in the marketplace. Either way,
facilitated workshops that tap into collaborative and/or
cross-functional expertise are a smart way to find new
paths for growth.

Moreover, it is important to adapt your prototype according
to customer feedback, as this practice enhances your
chances of success upon launch.

WHAT ARE THE OUTCOMES OF THE WORKSHOP?

  • Identification of the ‘white space’ for your brand in the market
  • Optimised prototype design – product design, technical/functional requirements
  • Customer feedback
  • Portfolio matrices
  • Concept designs (for presentation or further testing, if required)
  • Triage analysis to select best option

WHO CAN BENEFIT?

  • Digital marketing executives
  • Brand marketers
  • Product development executives

BRAND POSITIONING WORKSHOP

Why workshop your brand?

Your brand is your promise. Your promise to customers, suppliers,
staff and other stakeholders. And they should all work together,
stemming from your purpose.

Having a unified, singular understanding of your brand
allows the business to innovate, grow and behave in a way
that is consistent. Whether a team in Operations, Marketing,
Sales or Finance, each team will have a common starting point and
understanding of the brand. Whilst this can sound ‘airy-fairy’, unity
in leadership, has very powerful outcomes.

WHAT ARE THE OUTCOMES OF THE WORKSHOP?

We’ll capture on one-page the foundational aspects of your brand including

  • Articulation of your brand Purpose
  • Vision
  • Core Values
  • Brand Promise
  • Leadership Behaviours

WHO CAN BENEFIT?

  • Leadership teams with CEO/MD buy-in
  • Businesses who want to re-imagine, or re-connect, with who they are and where they are going.

BUYER PERSONA & JOURNEY WORKSHOP

Why workshop customers?

After years in the same business it is natural to create some
assumptions and beliefs about your customers and consumers.
As these beliefs rarely get challenged, we have found the need
to disrupt and correct these assumptions.

Workshopping your customers allows all of the research, the
relationships and the transactional behaviours to meet at the
one ‘table’. Everyone will be on the same page and priorities
can be re-evaluated. And if your business deals directly with
your customers, you can then tweak and tailor your products,
services and content based on their concrete needs.

WHAT ARE THE OUTCOMES OF THE WORKSHOP?

  • A summary of research, the relationships and the transactional behaviours
  • A detailed process and facilitated decision around the ‘most important’ customer
  • A facilitated customer immersion so your key people see their world
  • Key customer persona descriptions and visualisation
  • A guided buyer’s journey

WHO CAN BENEFIT?

  • Senior leadership teams
  • Marketing and sales professionals
  • Customer-facing staff