BRAND POSITIONING WORKSHOP
Why workshop your brand?
Your brand is your promise. Your promise to customers, suppliers,
staff and other stakeholders. And they should all work together,
stemming from your purpose.
Having a unified, singular understanding of your brand
allows the business to innovate, grow and behave in a way
that is consistent. Whether a team in Operations, Marketing,
Sales or Finance, each team will have a common starting point and
understanding of the brand. Whilst this can sound ‘airy-fairy’, unity
in leadership, has very powerful outcomes.
WHAT ARE THE OUTCOMES OF THE WORKSHOP?
We’ll capture on one-page the foundational aspects of your brand including
- Articulation of your brand Purpose
- Core Values
- Brand Promise
- Leadership Behaviours
WHO CAN BENEFIT?
- Leadership teams with CEO/MD buy-in
- Businesses who want to re-imagine, or re-connect, with who they are and where they are going.