Buyer Persona and Journey
BUYER PERSONA & JOURNEY WORKSHOP
Why workshop customers?
After years in the same business it is natural to create some
assumptions and beliefs about your customers and consumers.
As these beliefs rarely get challenged, we have found the need
to disrupt and correct these assumptions.
Workshopping your customers allows all of the research, the
relationships and the transactional behaviours to meet at the
one ‘table’. Everyone will be on the same page and priorities
can be re-evaluated. And if your business deals directly with
your customers, you can then tweak and tailor your products,
services and content based on their concrete needs.
WHAT ARE THE OUTCOMES OF THE WORKSHOP?
- A summary of research, the relationships and the transactional behaviours
- A detailed process and facilitated decision around the ‘most important’ customer
- A facilitated customer immersion so your key people see their world
- Key customer persona descriptions and visualisation
- A guided buyer’s journey
WHO CAN BENEFIT?
- Senior leadership teams
- Marketing and sales professionals
- Customer-facing staff