DIGITAL PROTOTYPING WORKSHOP
Why workshop your digital ideas?
In today’s fast-changing economy, innovating should be
a constant activity. It may simply be an adaptation or a
minor improvement, or perhaps a more significant change
due to disruptive forces in the marketplace. Either way,
facilitated workshops that tap into collaborative and/or
cross-functional expertise are a smart way to find new
paths for growth.
Moreover, it is important to adapt your prototype according
to customer feedback, as this practice enhances your
chances of success upon launch.
WHAT ARE THE OUTCOMES OF THE WORKSHOP?
- Identification of the ‘white space’ for your brand in the market
- Optimised prototype design – product design, technical/functional requirements
- Customer feedback
- Portfolio matrices
- Concept designs (for presentation or further testing, if required)
- Triage analysis to select best option
WHO CAN BENEFIT?
- Digital marketing executives
- Brand marketers
- Product development executives