INBOUND MARKETING WORKSHOP
Why workshop your inbound marketing ideas?
It’s well understood that the powershift has moved from brands
to customers and consumers. Inbound marketing recognises this
fundamental change, which encourages brands to use digital
media to create relevant, informative and sharable content that
can be found by your customers when and where they want it.
But where do we start? And how can we bring it to
life in our team?
WHAT ARE THE OUTCOMES OF THE WORKSHOP?
- Knowledge of inbound marketing and its importance to your business
- Understanding the progression of the inbound marketing funnel
- A process for content development you can practice at your workplace
- Experience of the process with a walk-through case study
- Comprehension of the tools, software and costs required for implementation
WHO CAN BENEFIT?
- Sales directors
- Marketing directors
- Teams of sales and marketing directors