Marketing & Sales Alignment
MARKETING & SALES ALIGNMENT WORKSHOP
Why workshop with your marketing and sales teams?
It’s ironic that we already intuitively know that the sales and
marketing teams should work together more effectively, yet our
experience tells us otherwise. Not surprisingly, 87% of the terms
‘sales’ and ‘marketing’ use to describe each other are negative.
In fact, this HubSpot article puts a big cost behind this
misalignment. Why is this the case? One major reason is
because they have different KPIs/goals.
Our inbound methodology aims to correct this misalignment
by allocating the same revenue KPIs to both sales and marketing
teams, promoting collaboration between the two areas so they
can more easily reach a mutual goal.
WHAT ARE THE OUTCOMES OF THE WORKSHOP?
- Aligned Sales & Marketing understanding of the inbound funnel and their responsibilities
- Common KPIs for your business
- Clear articulation of marketing and sales’ commitments to each other
- A process for embedding this new strategy at your workplace
WHO CAN BENEFIT?
- Sales directors
- Marketing directors
- Teams of sales and marketing directors