The lure of shiny, new tactics is hard to resist. We get this. However, jumping into tactical execution without a crafted marketing and sales strategy is akin to putting the cart before the horse and a recipe for frustration.
We are experienced marketing and sales strategists with complimentary skills in marketing research and workshop facilitation. We always start with the customer and your key stakeholders – understanding and connecting with their underlying needs to identify the problem and challenge we need to solve for. Our marketing and sales strategy tools and processes help prioritise and construct plans that generate traction with your people, customers and consumers.
What you can expect from Collab Strategy Services:
- We join the dots between marketing and sales, helping you power your marketing and sales organisation to operate at pace, with alignment.
- We apply an insight driven approach, which is based on qualitative and behavioural customer data, resulting in accountable marketing and sales plans for both short- and long-term commercial needs.
- We recognise that change management is the glue that ensures your change efforts succeed and stick. We’re here to help!
- We will bring marketing and sales teams together.
- We will facilitate new, creative thinking that’s critically reviewed and curated.
Our approach to Brand Strategy starts with your customer and not with an internal brand mindset.
Our customer first branding approach starts with assessing whether your brand provides the usefulness that your customers actually need and desire. Is there alignment with your marketing and customer needs? We observe and track your customer’s behaviours. Uncovering insights through customer data and in-depth research that we conduct with your customers and your most important stakeholders like employees, directors and suppliers.
The end result is a brand strategy that reinforces existing strengths and inspires new potential for a sustained, long term growth. Then, we creatively interpret the brand strategy, distilling and exciting your key customer audiences with iconic copy, imagery and design.
INBOUND MARKETING AND SALES STRATEGY
Growing your revenue in an increasingly digital world requires a change in philosophy – a customer centric, inbound philosophy is now a must have for businesses that wish to succeed in this forever changed environment.
Inbound is a framework for attracting, engaging, and delighting customers
Our inbound marketing and sales strategy services are starting point to deliver this inbound framework. We start by researching your customer’s needs and pain points through qualitative interview style research approach, then we tailor a strategic plan around your most important customer types and how you can best help them to achieve your company’s goals. We offer inbound marketing and sales services through the whole marketing and sales funnel to ensure all elements of your inbound marketing program is fully integrated.
It’s a fact that most businesses that provide value and build trust, experience growth.
Getting lost in the technology and tactics is easy, however, the inbound approach to marketing and sales is first and foremost a human centred and helpful way of doing business. An Inbound Marketing and Sales Strategy will setup your business for a better way to market, a better way to sell, and a better way to service your customers.
We Build Marketing Strategies that Attract
It’s easy to purchase ‘eyeballs’ and the resultant traffic to your website. However, conversion rates are likely to be extremely low, so what’s the point? Our inbound marketing strategies counter this by attracting your specific target audience and buyer personas through crafted content like blogs and guides that explain how your solution solves their challenges, the conversion rates from visitors to qualified prospects grow.
We Employ Sales Strategies that Engage
We develop engagement strategies that help your sales teams convert these prospects into leads and subsequently into customers. Our engagement strategies are centred around solution selling rather than product selling. The inbound way is all about relevancy and helpfulness so we focus on strategies that aim to close in mutually beneficial outcomes for customers and your business.
We Use Retention Strategies that Delight
Retention is all about ensuring your customer experience is the best it can be; however, we believe it’s more so about delighting customers. Our retention strategies ensure that delight is built in so customers are happy, satisfied, and supported long after they make a purchase. Our retention strategies involve planning for useful content and actions so your team members act as advisors and experts when they assist customers.
MARKETING & SALES WORKSHOP FACILITATION
Our Marketing and Sales workshops are inspired by our strongly held belief that we are better together. As such, collaborative workshops are central to how we like to work with our clients.
The goal of our marketing and sales workshop facilitation is to create a marketing and sales roadmap through the collective wisdom of the team and wider stakeholders – encouraging an exchange of insight, ideas and aspirations.
Our approach to facilitating Marketing & Sales workshops
Over many years we have tested and developed a unique approach, designed to shed new light on different issues surrounding your business. There’s nothing more frustrating than a workshop that doesn’t challenge the team and fails to reveal new creative ideas and plans. Our approach will generate the insights you’re missing about how to create the magic that will be a vital ingredient in your growth strategy. No matter the subject or category, our objective is to provide you with strategic clarity.
- We use an ‘inspire’ framework to warm up the creative mind
- We favour individual exercises before group exercises
- We use simple gamification to extend thinking
- We use constraints to generate critical thinking
- We use reflection as a tool to break internal myopia
- We document everything
- We are strict on procedure
We can help facilitate the following Marketing & Sales workshops
- Customer immersion and persona workshops
- Customer journey workshops
- Brand positioning workshops
- Inbound marketing workshops
- Content marketing workshops
- Sales strategy workshops
- Sales enablement workshops
- Sales & marketing alignment workshops