The lure of shiny, new tactics is hard to resist. We get this. However, jumping into tactical execution without a crafted marketing and sales strategy is akin to putting the cart before the horse and a recipe for frustration.
We are experienced marketing and sales strategists with complimentary skills in marketing research and workshop facilitation. We always start with the customer and your key stakeholders – understanding and connecting with their underlying needs to identify the problem and challenge we need to solve for. Our marketing and sales strategy tools and processes help prioritise and construct plans that generate traction with your people, customers and consumers.
What you can expect from Collab Strategy Services:
- We join the dots between marketing and sales, helping you power your marketing and sales organisation to operate at pace, with alignment.
- We apply an insight driven approach, which is based on qualitative and behavioural customer data, resulting in accountable marketing and sales plans for both short- and long-term commercial needs.
- We recognise that change management is the glue that ensures your change efforts succeed and stick. We’re here to help!
- We will bring marketing and sales teams together.
- We will facilitate new, creative thinking that critically reviewed and curated.
INBOUND MARKETING AND SALES STRATEGY
Growing your revenue in an increasingly digital world requires a change in philosophy – a customer centric, inbound philosophy is now a must have for businesses that wish to succeed in this forever changed environment.
Inbound is a framework for attracting, engaging, and delighting customers
Our inbound marketing and sales strategy services are starting point to deliver this inbound framework. We start by researching your customer’s needs and pain points through qualitative interview style research approach, then we tailor a strategic plan around your most important customer types and how you can best help them to achieve your company’s goals. We offer inbound marketing and sales services through the whole marketing and sales funnel to ensure all elements of your inbound marketing program is fully integrated.
It’s a fact that most businesses that provide value and build trust, experience growth.
Getting lost in the technology and tactics is easy, however, the inbound approach to marketing and sales is first and foremost a human centred and helpful way of doing business. An Inbound Marketing and Sales Strategy will setup your business for a better way to market, a better way to sell, and a better way to service your customers.
WE BUILD MARKETING STRATEGIES THAT ATTRACT
It’s easy to purchase ‘eyeballs’ and the resultant traffic to your website. However, conversion rates are likely to be extremely low, so what’s the point? Our inbound marketing strategies counter this by attracting your specific target audience and buyer personas through useful and helpful content such as blog articles, content offers, and social media. When you attract your buyer personas through crafted content offers like blogs and guides that explain how your solution solves their challenges, the conversion rates from visitors to qualified prospects grow.
WE EMPLOY SALES STRATEGIES THAT ENGAGE
We develop engagement strategies that help your sales teams convert these prospects into leads and subsequently into customers. Our engagement strategies are centred around solution selling rather than product selling. The inbound way is all about relevancy and helpfulness so we focus on strategies that aim to close in mutually beneficial outcomes for customers and your business.
WE USE RETENTION STRATEGIES THAT DELIGHT
Retention is all about ensuring your customer experience is the best it can be; however, we believe it’s more so about delighting customers. Our retention strategies ensure that delight is built in so customers are happy, satisfied, and supported long after they make a purchase. Our retention strategies involve planning for useful content and actions so your team members act as advisors and experts when they assist customers.