Customer Strategy Workshop:
Uncover the core of your future success by identifying and deeply understanding your most important customer. Through immersive techniques, research and detailed persona development, we’ll map your customer's needs, motivations, and challenges. We then visualise the customer journey, pinpointing critical touch points and opportunities for meaningful engagement.
Brand Workshop:
Define your competitive edge by aligning your unique business capabilities with identified customer needs. This workshop explores the benefits that arise from this examination and guides you in crafting your compelling brand positioning, including the development of a distinct brand personality and archetype that resonates authentically with your target audience.
Content Strategy Workshop:
Fuel your marketing engine with content that truly connects. This dynamic workshop blends insightful keyword research with the real questions your sales team listens to on a day to day basis from prospects throughout their buyer journey. We'll develop overarching themes and specific topics that will guide your long-term content creation, establishing your subject matter authority across all channels – from blogs and videos to events, eDMs, and social media.
Marketing and Sales GTM Alignment Workshop:
Bridge the gap and ignite collaboration between your marketing and sales teams for optimal executional success. Whether there's a need to clarify expectations or address existing misalignment, this workshop fosters understanding and agreement on GTM plans. We facilitate the development of a service-level agreement (SLA) approach to ensure both teams are working in concert to achieve shared goals.
Marketing Workshops. Ideal for businesses when:
- You're launching a new product or service and need an aligned marketing and sales GTM strategy and plan.
- You're looking to expand into new markets or target new customer segments.
- You have no budget for formal market research
- Your marketing and sales teams are struggling with alignment or communication.
- You’re stagnating and need to refine your brand message or redefine your ideal customer.
- Your current marketing efforts aren't delivering the desired ROI.
- You're ready to invest in a structured approach to achieve sustainable growth.
Meet Your CMOs & Facilitators:
Our workshops are expertly facilitated by David Gaff and Gordon Pont, seasoned Fractional Marketing CMOs with years of experience leading high-performing marketing departments and agencies. Their deep understanding of both strategic planning and practical execution ensures you receive guidance grounded in real-world success. David and Gordon bring a wealth of knowledge and a hands-on approach to help you navigate the complexities of GTM strategy and build a sustainable path for growth.
Ready to build a powerful Go-To-Market strategy with expert guidance?
