DIGITAL MARKETING STRATEGY

Digital Marketing the Inbound way

Growing your revenue in an increasingly digital world requires a change in philosophy. A customer centric, inbound philosophy is now a must-have for businesses that wish to succeed in this forever changed environment.

Our digital marketing strategy services are a starting point for delivering this inbound, customer-centric philosophy. We begin by researching your customer’s gain and pain points through a qualitative interview-style research approach. We tailor a strategic plan around your most important customer types, and how you can best help them. We offer digital marketing and sales services across the whole marketing and sales funnel to ensure all elements of your inbound marketing and sales program are fully integrated.

Getting lost in technology and tactics is a common pain point for marketers. Our approach to digital marketing strategy is, first and foremost, a human-centric and helpful way of doing business. The digital marketing tactics that we select and execute will setup your business for sustainable and measurable success.

It’s great to have a digital strategy. However, you live and die on your performance. Driving leads is a key outcome across all of our campaigns.

Our lead generation philosophy is about making your business attractive to prospects, so you don’t interrupt their lives with ‘garbage’ content. The number one criticism from sales teams about marketing teams is the quality of marketing-generated leads. We are focused on content quality that’s more likely to generate sales-qualified leads and convert into real customers for your business.

Our lead generation plans take advantage of marketing automation platforms to deliver a high quality, customised online experience for prospects. And we use HubSpot to enable the implementation of a multi-channel approach, all through the one platform, and integrates insights that can help drive real-time optimisation of your campaigns.

• To be driven towards a more customer centric approach.
• To utilise the right marketing technologies
• Marketing leads that have a greater ability to be converted by sales!
• Agile planning to optimise the strategy and plan as we proceed.
• A focus on content quality over quantity.
• Valuable content for both marketing and sales teams